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Download this introduction to the groundbreaking research by Florida State University's Leff Bonney. In it you will learn:

  • How sales leaders REALLY feel about their sales methodologies
  • Why there is no such thing as a 'best practice' sales process
  • How top performers win by satisfying customer needs
  • Why challengers, relationship-builders, and consultants ALL succeed in sales
  • How to build a world-class sales capability in our own organization 

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